Revitalizing Crafting for a New Era
At Cool2Craft Collective, we’re a passionate team of craft industry leaders and experts committed to reviving the craft market through innovative consulting services. Led by Tiffany Windsor, Julianna “Jewels” Avelar, and Ann Butler, we unite deep industry knowledge with a collaborative, heart-driven approach to empower brands and makers worldwide.
Our Mission
To revitalize crafting, blending timeless legacy creativity with modern trends to inspire a global community of creators. To ignite the next era of crafting through dynamic media, inspired marketing, and collective-driven creativity. With decades of on-air, production, brand expertise, and trusted relationships with leading industry manufacturers and retailers, the Cool2Craft Collective team brings heart, next-level innovation, and unstoppable energy to every project we touch.
Why Choose Us?
Cool2Craft Collective stands out for its collaborative spirit, deep industry insight, and passion for crafting’s power to inspire and connect. With decades of combined media experience, we know how to captivate audiences and build brand love on screen and beyond. Our marketing and product development expertise transforms creative concepts into standout campaigns, products, and partnerships. From trend-driven innovation to community-building strategy, our collective approach ensures every project is infused with joy, authenticity, and creative brilliance, revitalizing crafting for a whole new era.
Wherever you are in the journey - we meet you there.
At Cool2Craft Collective, we understand the full lifecycle of a successful craft product. Whether you’re at square one or scaling what’s already working, our team brings deep expertise and strategic firepower across four critical stages:
PRODUCT
From concept to creation, we help vision and create crave-worthy products that stand out. With a pulse on what makers want next, we fuse creativity with market insight to turn ideas into ready-to-launch winners.
SALES
Conversion is where the magic happens. With sales strategies tailored to retailers, consumers, and digital platforms, we help turn attention into action—and fans into buyers.
DISTRIBUTION
Getting your product into the right hands is everything. We leverage trusted relationships with top manufacturers, wholesalers, retailers, and B2C to open doors and expand your reach.
MARKETING
We craft campaigns that spark connection and drive buzz—on screens, in feeds, and at events. From social storytelling to influencer activations, we know how to make your brand the one everyone’s talking about.
Let’s Be Real—You Could Hire Anyone.
But if you want a team that brings decades of industry cred, fearless creativity, and the kind of innovative spark that actually moves the needle—you want Cool2Craft Collective. We don’t just follow trends, we help set them. Whether you’re launching a product, building a brand, or dreaming up what’s next, we’re the team that makes it happen—with heart, hustle, and a whole lot of fun. Let’s create something unforgettable, together.
The Founders
Tiffany Windsor: I envision a world where crafting sparks joy, heals hearts, and unites makers in vibrant community, guided by my fearless creativity and legacy as Aleene’s daughter. My vision is to be the heartbeat of a new crafting era, empowering every creator—novice or artisan—to weave their story through the transformative power of crafts. I blend timeless traditions with modern inspiration to lead the #craftrevival. I aspire to inspire generations with heart, passion, and a playful spark, revitalizing crafting for a new era where every maker shines.
Julianna “Jewels” Avelar:
Ann Butler: I envision a world where creativity is more than a craft—it's a connection. Through her work as an inventor, educator, publisher, and encourager, Ann uses her God-given gifts to inspire women to embrace their own creativity with confidence, joy, and purpose.
Rooted in faith and fueled by love, Ann’s mission is to make crafting accessible, meaningful, and empowering. Whether through live tutorials, events, community retreats, or her beloved Faux Quilting system, she brings beauty and belonging to every space she touches.